When Netflix releases its new interactive show, “Trivia Quest,” on Friday, Netflix executive Andy Weil hopes that viewers will find themselves thinking about video games.

The 30-episode quiz show isn’t one of the streaming giant’s expanding roster of mobile games, but it’s easy to draw the connection. In “Trivia Quest,” viewers accumulate points and rescue kidnapped characters by correctly answering trivia questions. Users can watch the show—or “play the game,” to put it another way—on their phones and tablets, in addition to TVs and computers. Weil, Netflix’s vice president of comedy and interactive, wants the new show to bring attention to the company’s fledgling games portfolio.

“I think creating some awareness that your Netflix subscription doesn’t just come with amazing television and movies—it comes with mobile games—I think would be a great byproduct of ‘Trivia Quest,’” Weil told dot. LA on Thursday.

Netflix, the streaming market leader with roughly 222

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