May 12, 2022
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The production company behind reality TV hits like “The Real World” is now entering the brave new world of NFTs.
Glendale-based Bunim/Murray Productions is teaming with tech startup Virtual Arts to form Wonderfuel, a joint venture that will create NFT-backed programming. Wonderfuel plans to sell non-fungible tokens (NFTs) that give fans perks and prizes that could include access to the shows’ stars or unedited clips from episodes. Proceeds from the NFT sales may help fund future programming, the companies said Wednesday.
“We see NFTs as a new way to help fan engagement, beyond just funding the series,” Steve Ezell, Bunim/Murray’s senior vice president of current programming, told dot.LA. “The utility that they provide is going to allow for experiences that traditional linear television currently doesn’t allow for.”
The idea is not