When you’re preparing a marketing strategy, you’re wondering which path to take. There are so many options and directions to go that you can never cover all bases. Aside from standard digital marketing ideas trending today, there are the traditional ones that shouldn’t be underestimated.
In the ocean of traditional marketing strategies, some might be a little more unorthodox than others. For example, the large format wall graphics are an excellent idea that can provide amazing results. These graphics are placed on walls or surfaces where the message will be placed.
It’s clear that the idea of marketing is to have more people see the firm’s ad. The more people are in this funnel, the more leads the company will get. In this article, we’re going to talk more about these reasons and why you should be using it as a marketing strategy. Follow up and learn all about these reasons.
1. Everyone will see them
When you place a giant graphic on a wall, it’s there for everyone to see it. Unlike other small ads placed around the city, these are big and can’t be missed. That means they literally can’t be missed. Everyone walking by is going to see them and receive the message.
The only reason to have an ad placed on a wall is to have it seen by the consumers. A job of a marketer is to make consumers receive the message. There’s no better way to do this. The graphic is going to be displaying the message perfectly and the consumers will have a clear idea of what the message is.
2. Can withstand any type of weather
The colors used to make these graphics are not easily erasable. They can only be erased by adding another paint over them. That means these graphics can’t be touched by the weather. Wind, rain, snow, hail, or hard sun rays won’t do anything to it.
Of course, all of this stands if you’ve been using quality-made colors that are going to hold on to the pressure by various weather conditions. If the right type is used, they can withstand heavy weather changes even during 24 hours.
3. They provide the best ROI possible
The most important issue in marketing and creating strategies and campaigns is to get something in return. When clients pay marketing agencies, they expect their efforts to return in leads and profits. The return of the investment must be high to pronounce a campaign success.
If you compare this to some other technique, like email marketing, for example, you’ll see that this is equally good. The average ROI from email marketing is around 122%, but if done well, it can be as high as 4400%. Email marketing must be done over and over, while this way is done once, and you can forget about it. See more about this here.
4. Is much more affordable than modern marketing solutions
The investment in something like this is too low to be compared with anything else. Once it is done, it can stand at its place for months and even years. That means during this everyone passing by will see the graphic and be influenced by it. Tons of clients will come through that ad campaign.
We talked about email marketing. The reason why the email strategy provides such a big ROI is that the investment is really low and consumers are getting the message provided to them. It’s similar to this idea. Large format graphics on walls will get back tons of leads by only adding them once.
5. Can be placed virtually anywhere
The best thing about large wall graphics is that they can be placed anywhere you want to. If you’re running a store, you can place it on the side of the building and transfer the message to your potential customers walking by. See a little more about where you can pain on this link: https://www.ft.com/content/76d67a12-09fe-11e5-b6bd-00144feabdc0.
At the same time, you can find another place in the city. One that might be frequent enough to place the graphics. If you manage to do this, you’ll see a rise in clients immediately. More importantly, though, you’re going to up the brand recognition which is also a marketing strategy worth exploring.
As you can see, this idea of marketing is a little unorthodox, but it definitely is working. The bigger the graphics, the better for the company asking for the job. You simply can’t miss a painting on the wall that has a message for the consumers.
If you like this idea, you should also know that the ROI is through the roof. The return of investment is better than the one of email marketing. Investing in something like this is going to bring tons of customers through the funnel.