The Rattle opened a studio in Silver Lake last year, which it operates as something between a startup accelerator, art co-op, coworking space and venture studio. Its goal is to rethink the way musicians and artists are compensated for creating something new or groundbreaking.

“In the music economy, artists are treated like writers of music for some label or publisher, so that the grown-ups can go and sort it out afterwards,” said Chris Howard, CEO of The Rattle. “We wanted to see if we could translate the principles of startups and entrepreneurship to artists.”

This week, the Los Angeles and U.K.-based creative collective announced its first investments into Los Angeles-based companies.



The Rattle CEO Chris Howard

They include a virtual reality tour guide platform, Animas, created by musician and artist Alexandria Rowan and FINKEL, an artist group that uses film and music to encourage people to explore new cultures.

Roughly

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