Despite controversies, a massive branding change, and years of negative press, Facebook remains one of the strongest and most stalwart social platforms on the Internet and an invaluable source of potential leads and customers for businesses throughout the world. However, making the most out of Facebook means understanding the way it promotes content to its users. And as with most platforms on the Internet, it all comes down to an algorithm.
What Is the Facebook Algorithm?
The Facebook algorithm is a set of factors and characteristics by which Facebook sorts posts to recommend to other users, both from said users and non-individual sources, such as Facebook pages and groups. Things used to be very simple when Facebook was first launched. You would see posts from people you were friends with, and they were typically sorted by likes or chronologically.
As time went on, the algorithm for Facebook’s