We all how much hard work it is running a small business. As a sole trader, you’re in charge of everything – your product or service, bookkeeping and marketing. And that’s just the essentials. When you employ people, you can multiply the stress by having to follow employment law, financing your growing business, dealing with … [Read more…]
Still not using email marketing? Are you wondering why you should use it and if it will work for your business? Here’s what you need to know. Email marketing is one of the most cost-effective tools you can use to communicate with your customers, clients, or membership groups. According to a study by Litmus, email … [Read more…]
In an age where paper is becoming a scarce commodity, it seems ironic to think that a business plan is often a paper-based document. That said, it’s the underlying idea of a business plan that helps a business flourish, not necessarily its physical form. Considering your business plan is a roadmap to success, it can … [Read more…]
Real estate is one of the world’s oldest and most traditional industries. However, it is being transformed by digital technologies at an unprecedented pace. In this article, we will discuss how digital transformation is reshaping the real estate industry and what this means for businesses and consumers alike. What is Digital Transformation? Digital transformation involves … [Read more…]
Subscription businesses are growing at 500% to 800% faster than traditional businesses and are estimated to be worth well over $200 billion at the end of 2022. Free Download The Ultimate Guide to Website Traffic for Business Why it matters Making money online isn’t just about having a good idea, how much venture capital you … [Read more…]
Home staging is all the activities that a home stager does to decorate and prepare a home for it to be sold. A home stager brings out the beauty of a home because they give character and design that makes a home appealing enough to make a buyer make an offer If you want to … [Read more…]
A new report from The Intercept suggests that a new in-house messaging app for Amazon employees could ban a long string of words, including “ethics.” Most of the words on the list are ones that a disgruntled employee would use — terms like “union” and “compensation” and “pay raise.” According to a leaked document reviewed … [Read more…]
It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. All my clients decided to pause their monthly retainers, and within a matter of weeks I didn’t know where my next penny was going to come from. This experience could … [Read more…]
You Can Succeed Selling Art with a Small Email List. This post is inspired by Seth Godin’s post titled, “Average is not the same as typical.” His thoughts are in alignment with mine when he talks about marketing to the smallest possible audience. I call it a small but mighty email list. Either way, the … [Read more…]
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can all use head fake metrics to calling out useless activity metrics. [I would add other head fake KPIs to the list: … [Read more…]