Snoop Dogg wants to make Death Row Records the first major record label in the metaverse.
The legendary Long Beach-born rapper announced this week that Death Row “will be an NFT label,” just days after acquiring the Los Angeles record label that launched his career and put West Coast hip-hop on the worldwide map. The announcement marks Snoop’s latest foray into blockchain technology, which has been quickly embraced by many in the music industry.
“We will be putting out artists through the metaverse,” Snoop said on social audio app Clubhouse. “Just like we broke the industry when we were the first independent to be major, I want to be the first major in the metaverse.”
Snoop purchased the Death Row Records brand last week, for an undisclosed amount, from a music group controlled by investment giant Blackstone. The label, co-founded in 1991 by producer Andre “Dr. Dre” Young and