Claudia Schiffer says fashion photography never used to be “made to be consumed instantly via social media”.
The 51-year-old supermodel has lamented on the changes in the industry – such as way digital media has overtaken many print magazines – to celebrate the launch of her photo book ‘Captive! Fashion Photography from the 90s’, which is connected to the exhibition she curated in Dusseldorf Museum Kunstpalast.
Asked about the differences between analogue and digital photography in fashion, she told PENTA: “Well, everything was shot on film and tests were in the form of Polaroids to gauge light, composition, and color.
“Today, the edit happens on the screen and imagery can be consumed instantly via social media.”
The catwalk queen suggested that magazines held more weight culturally, while the shoots had bigger budgets which meant longer trips and closer bonds