A new partnership between Playboy and Nifty Gateway offers the iconic brand an initial foothold in the market for nonfungible tokens, or NFTs, the new art form that has ballooned in popularity in the past year, according to a Canaccord Genuity analyst.

The partnership will be launched in the second quarter with two drops, original works by digital collage artist Slimesunday that will be developed in cooperation with Playboy’s editorial and archival curators, and a Pride-themed curation in June with digital artist Blake Kathryn, Playboy and Nifty said in a joint statement.

Boston-based Slimesunday has become the sixth highest earning artist in the NFT space. Kathryn is a visual artist based in Los Angeles.

Read: Opinion: I’m planning to retire early — and rich — thanks to NFTs

Longer term, the partners will focus on three areas: artist collaborations with Playboy’s art and photography archive; an effort to incubate and

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“Suddenly, absolutely overnight, 25,000 of the rarest photographs ever taken were off the market,” said Weston Naef, who helped Mr. Wolf plan the acquisition for the Getty and later became its first curator of photography. “It would be like someone removing half the gold from Fort Knox.”

Along with steady work for private clients, he also acted as a matchmaker of sorts, especially for young and under-the-radar artists. In 1997 he introduced the organizers of the Whitney Museum Biennial to Aaron Rose, an immensely talented photographer who was so hermetic that he had never participated in a major show. (He died in February at 84.)

Mr. Wolf lent 10 daguerreotypes by the 19th-century French photographer Joseph-Philibert Girault de Prangey in 2019 for a show at the Met Museum, in front of which he had hawked photos out of a suitcase more than 40 years before.

He collected friends

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