A new partnership between Playboy and Nifty Gateway offers the iconic brand an initial foothold in the market for nonfungible tokens, or NFTs, the new art form that has ballooned in popularity in the past year, according to a Canaccord Genuity analyst.

The partnership will be launched in the second quarter with two drops, original works by digital collage artist Slimesunday that will be developed in cooperation with Playboy’s editorial and archival curators, and a Pride-themed curation in June with digital artist Blake Kathryn, Playboy and Nifty said in a joint statement.

Boston-based Slimesunday has become the sixth highest earning artist in the NFT space. Kathryn is a visual artist based in Los Angeles.

Read: Opinion: I’m planning to retire early — and rich — thanks to NFTs

Longer term, the partners will focus on three areas: artist collaborations with Playboy’s art and photography archive; an effort to incubate and

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Playboy centerfolds will be sold as NFTs after the classic men’s magazine announced a partnership with Nifty Gateway today.

The entertainment and lifestyle brand, famous for its Playboy bunnies, distinctive logo, and the dubious claim that men “only read it for the articles”, is planning to tokenize its art, cartoon and photography archive built up over 67 years, as well as release onew original artworks.

According to a April 6 announcement, the brand does not reveal specific details for its NFT Drops on Nifty, but did state plans to “support emerging and underrepresented artists entering the NFT art community,” with the first set of NFTs to drop in collaboration with former playboy magazine contributor “Slimesunday”, better known as Mike Parisella, and a following drop set for June, with 3D artist Blake Kathryn to create a pride-focused series of NFTs.

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As an academic researcher, developer of artistic technology and amateur artist, I was quite skeptical about crypto art when I first read about it several years ago.

However, I follow a community of artists on social media, and some of the artists there whom I respect, like Mario Klingemann and Jason Bailey, embraced and advocated for crypto art. Within the past few months, activity and prices seemed to snowball. I started thinking it deserves to be taken seriously.

Then the Beeple sale happened.

On March 11, Beeple, a computer science graduate whose real name is Mike Winkelmann, auctioned a piece of crypto art at Christie’s for $69 million.

The winning bidder is now named in a digital record that confers ownership. This record, called a nonfungible token, or NFT, is stored in a shared global database. This database is decentralized using blockchain, so that no single individual

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