Playboy centerfolds will be sold as NFTs after the classic men’s magazine announced a partnership with Nifty Gateway today.

The entertainment and lifestyle brand, famous for its Playboy bunnies, distinctive logo, and the dubious claim that men “only read it for the articles”, is planning to tokenize its art, cartoon and photography archive built up over 67 years, as well as release onew original artworks.

According to a April 6 announcement, the brand does not reveal specific details for its NFT Drops on Nifty, but did state plans to “support emerging and underrepresented artists entering the NFT art community,” with the first set of NFTs to drop in collaboration with former playboy magazine contributor “Slimesunday”, better known as Mike Parisella, and a following drop set for June, with 3D artist Blake Kathryn to create a pride-focused series of NFTs.

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