It’s more expensive to acquire a new customer than to retain an existing client. Having clients who pay you every month makes your business revenue more predictable. But how can you create the right conditions for this to happen? You have to delight customers with your service and keep them engaged. Your customer engagement strategy … [Read more…]
Waylands Automotive has rolled out automated communication platform AutoBuzz across its Volvo, Kia and MG businesses. AutoBuzz integrates with the dealer management system to provide customers with a personalised microsite, known as a WelcomeHub, at point of order. The hub contains information on the car that’s been ordered, the various products and services available as … [Read more…]
If you don’t understand your customers, you’re going to struggle to sell to them. Your website messaging will sound off. Your email marketing won’t resonate. Your sales presentations will fall flat. In the marketing world, we talk often about the Ideal Customer Profile, or ICP. In layman’s terms — it’s the perfect person or company … [Read more…]
It seems like Porsche enthusiasts everywhere have been waiting ages for their new cars to come in so they can take delivery of their future pride and joy. With global supply chains seemingly worse than ever, Stuttgart’s finest are getting backed up pretty substantially. As it turns out, it’s not just the street cars that … [Read more…]
By Sean Tinney December 5, 2022 Learn how to write a sales email that effectively promotes your product and wins you more business. Email is your most powerful digital tool for sales. Wait, really? Yes! 60% percent of consumers have made a purchase as a result of an email they received from a brand. That … [Read more…]