Adidas’ decision to drop Kanye West is an important lesson for kids
The company put profit aside and stood up against Kanye West’s horrific antisemitism. This gives parents the perfect opening to…
important
Can Teething Cause Diarrhea? It’s Important For You To Know!
As mentioned earlier in the article, diarrhea can be caused due to the sucking / biting / chewing that babies…
The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that…
What Is a UTM and Why Is It Important for Digital Marketing?
If you’ve done any work in the field of digital marketing, you’ve probably heard the term UTM before. However, chances…