Diesel´s new PRIDE Capsule Collection in Collaboration with Tom of Finland Foundation

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Just in time for Satisfaction, Diesel has partnered with the Tom of Finland Foundation on a multi-portion job. This consists of a two-instalment artwork exhibit (among Venice, Italy and Paris, France) called “AllTogether” curated by Tom of Finland Foundation and The Group.

“Considering the fact that the ’90s, Diesel’s advertisement campaigns have set a exceptional tone of voice, serving as an antidote to the standing quo, normalizing taboos, flipping the script on tales of social injustices, minorities, absurd in society.” With that in intellect, Glenn Martens would like Diesel to act more as a system and amplify deeper, actual, and incredible tales that can make a big difference in the earth we dwell in now.

“We want to bring gentle to a lengthy legacy of queer creativeness and perseverance all over the world. Tales of artists which many have confronted discrimination and misrepresentation due to the mother nature of who they are and what they create. This is the Tom of Finland Foundation’s very first this sort of exhibition of its type outdoors of Tom Property in Los Angeles, and it has been completely and proudly underwritten by Diesel.” – mentioned Glenn

To give further more visibility to this legacy, the designer designed a unique Pleasure 2022 capsule collection with the artwork of some of the similar artists of the exhibition that have been curated by the Basis. The capsule has been lensed by Spyros Rennt, showcasing Berlin, Germany’s queer scene—which, just 70 yrs ago, was still persecuted. This fight is continue to to be fought in so numerous parts of our world.

“This layered approach demonstrates my very own viewpoint—and Diesel’s position—of needing to amplify our social duty. I appear forward to celebrating Pleasure with all of you, and for you to be element of this tale with us as this partnership proceeds.“