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What Marketers Get Wrong About Content's Role in the New Buyer's Journey

Tue May 3 , 2022
Many people talk (and write) about how the B2B marketing process has changed. But they overlook how the entire buying process has changed. Volumes of research and points of view articles explore how digital marketing needs to change to meet the needs of the modern B2B buyer. Heck, I’ve written […]
What Marketers Get Wrong About Content's Role in the New Buyer's Journey