With millions of people literally staring at their walls during the COVID-19 pandemic of 2020, online craft store Etsy has added a helpful feature to their mobile app, making art buying and wall decor placement easier than ever before.

Series of images illustrating the awesome photo-placing powers of Etsy's new AR mobile app feature.
Series of images illustrating the awesome photo-placing powers of Etsy’s new AR mobile app feature.

For most people, placing art on the wall causes a bit of anxiety. For starters, there’s the decision about whether it’s the right style or color for the space. Then come the thoughts about the exact location for a print. A little higher? Slightly to the right? Nobody wants to put excess holes in the wall unnecessarily, so the pressure is really on to get it right the first time.

The process offers challenges during the shopping phase, too. Is it too big or too small for the space? How will a piece look next to

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Photo credit: RYAN LIEBE
Photo credit: RYAN LIEBE

From House Beautiful

Planning out a gorgeous gallery wall just got so much easier, thanks to the Etsy app. The platform was already a great resource for finding unique pieces and discovering new artists and makers, but with Etsy’s new augmented reality feature, you can now see what different wall art will look like in your home before you ever make a purchase.

Shoppers have been on the search for art on the platform even more than usual lately, so this update only makes sense given the trend. According to Etsy, the brand has seen a 94 percent increase in searches for wall decor or art in the last three full months compared to last year, along with a 63 percent increase in searches for paintings, and a 54 percent increase in searches for prints or illustrations.

The new AR feature, which is now available

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