During the Cold War, everyone knew what the apocalypse would look like: a nuclear war or a nuclear accident. Today, the threats are multiple and ubiquitous. TEOTWAWKI (The End of the World As We Know It) might come by courtesy of a civil war, an AI mutiny, another Trump presidency, a virus that’s even more aggressive than the ones we have to contend with, a climate gone rogue, a massive asteroid falling on Earth, a vicious episode of cyber warfare… The list goes on and on.
As the feeling of anxiety takes hold, the doomsday prepper sub-culture is steadily growing. Prepping, it turns out, is a lucrative business, with its own reality shows, expos, escape vehicles and dehydrated food kits. But can you really buy your way out of major chaos and catastrophe? Is salvation a question of self-reliance, of being better equipped and prepared than everyone else?