When creating art that reflects the times we’re living in, the spaces we inhabit and the people we’re aligned with, collaboration is vital. After all, to distil the essence of one’s community, an artist must connect with their subjects meaningfully. It’s a mantra that Puma believe in and, with the launch of their new Suede Mayu, one they’re looking to tell through the stories of four rising photographers.
Here, Puma has enlisted these artists — in London, Milan, Berlin and Copenhagen — to collaborate with their friends on a shoot that reflects the presence and energy of this new sneaker. Inspired by the irreverence of the Puma Mayu, and its playful take on a classic style, the following images speak to the individuality of the wearer and artist, their unapologetic spirit, and a commitment to their craft, not to mention the importance of creative partnership.
Photography Chris Calmer. Models Chili