A new partnership between Playboy and Nifty Gateway offers the iconic brand an initial foothold in the market for nonfungible tokens, or NFTs, the new art form that has ballooned in popularity in the past year, according to a Canaccord Genuity analyst.

The partnership will be launched in the second quarter with two drops, original works by digital collage artist Slimesunday that will be developed in cooperation with Playboy’s editorial and archival curators, and a Pride-themed curation in June with digital artist Blake Kathryn, Playboy and Nifty said in a joint statement.

Boston-based Slimesunday has become the sixth highest earning artist in the NFT space. Kathryn is a visual artist based in Los Angeles.

Read: Opinion: I’m planning to retire early — and rich — thanks to NFTs

Longer term, the partners will focus on three areas: artist collaborations with Playboy’s art and photography archive; an effort to incubate and

Read More